Why Your Brand Isn’t Generating Sales Online (+ How to Fix It Without Being Overly-Promotional)

Let’s have a look at a few mistakes that might precede an overly promotional spree (and how to fix them).

There you are, peacefully shopping around for the cheapest products at a retail store.

A salesperson comes around and greets you with a smile. “Is there anything I can help you with?”, she asks.

“No, thanks. I’m just looking”, you reply.

“Just tell me if you need anything!”

“Okay.”

But she never leaves your side. She keeps breathing down your neck and trying to sell you on other products you’re not interested in. You just feel like running off at this point.

If you could hear her thoughts, they’d be screaming “Buy! Buy! Buy!”.

Will she make a sale? Probably not.

The same problem happens in digital marketing when people get overly-promotional. Maybe that’s the reason why you aren’t reaching your sales goals in the first place.

Sales aren’t just about selling, you know. They’re about creating a connection with potential buyers in hopes that they’ll become customers. More than just numbers, sales are about:

• Getting to know your…