Why These 5 Print Marketing Methods Still Rock, and How To Use Them

Is print really dead? The question has been asked so often it has turned into a cliché. I’ll give you a short answer; no. Print media is very much alive and kicking, but it’s a completely different proposition now.

It wasn’t long ago that big media houses like BBC and CNN were predicting the demise of the wristwatch. Many people thought they didn’t need a wristwatch because they had a mobile phone. It turned out wristwatches came back stronger than ever after just two bad years. Their sales continue to grow and are projected to rise by 30% by 2021.

Print is no different. With the rise of online and mobile media 40% of professionals predicting that “printed magazines and newspapers will dry up in the next decade”. After seven years of negative growth, the global print magazine industry is rising from the ashes and is expected to resume growth this year. Why? Because the generation we know as “digital natives” prefer reading in print.

6 Reasons that Keep Digital…