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Traffic loss or penalty? — When to call in the SEO detectives
It can be unsettling when you log in-to Google Analytics and see a dip in the number of visitors landing on your site. Hopefully this guide will help out in the time of need.
It can be unsettling when you log in-to Google Analytics and see a dip in the number of visitors landing on your site. A feeling of worry is likely; a small traffic drop could signify a larger issue and this drop could be the start of an avalanche. It could be that your website has been affected by one of Google’s latest algorithm updates. Alternatively, it could just be a naturally occurring blip; unfortunately blips do happen every now and then.
For a seasoned SEO, it might be possible to figure out whether the website in question has been hit by an algorithm update or a data refresh, but the same might not necessarily apply for most company CEOs or Directors. Fear and confusion might set-in and not being sure whether to press the panic button could potentially make things worse.
Hopefully this guide will help out in the time of need.
