The Secret to Product Descriptions That Convert

The secret sauce has 5 main ingredients and if you mix them well you’ll get product descriptions that will turn those visitors into customers.

So you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors.

Time to sit back and watch those sales roll in, right?

Chances are if you’ve clicked on this post, most of your visitors are leaving without buying a thing. If that’s the case, then you’re missing the secret sauce and killing your conversions.

But fear not.

The secret sauce has 5 main ingredients and if you mix them well you’ll get product descriptions that will turn those visitors into customers.

Ingredient #1: Read the customers mind

If you’re copying your supplier’s descriptions or worse, barely writing anything at all you’re losing customers.

Descriptions with sparse or generic content can be a real turn-off. How will visitors know they need this particular product if all they have is a picture and some manufacturer information?