The Importance of Social Media Etiquette

Here are some of the traps that even the most seasoned social-savvy businesses have fallen victim to. You should try to avoid these mistakes at all costs.

Social media has become an all-important aspect of modern business. In this day and age, if a company aspires to be successful, it needs to weave a social media strategy within their overall marketing efforts. Failure to take advantage of social media platforms could result in lost potential. It’s no wonder that 76% of businesses feel that Facebook and Instagram offer them the best chances of growth during 2017.

The power of social media can be aptly understood by the fact that the right social strategy can build or destroy a brand. In business, mistakes on social media platforms are costly and could put millions of dollars (and carefully earned reputations) at stake.

Once we appreciate social media’s relevance to modern business, we move on to the next phase which is how to use social media in a way to correctly promote our businesses. We’ve all come across brands on social media that present themselves either too robotic or sometimes even too personal. So what strikes that perfect balance and how can small businesses make the best use of social media to promote their…