SME marketing doesn’t have to be rocket science. Get impressive results from your SME marketing campaigns using the tips in this guide.

Matt Janaway
10 min readJun 1, 2022


Do you want to run a successful SME marketing campaign?

Are you stuck on where to start, which strategies to use, and how to sustain a marketing campaign’s success?

If you answer yes to any of those, then you’re in the right place.

In this guide, I’ll talk about the nitty-gritty of SME marketing. But before we even talk about the strategies, let’s start with the basics.

What is SME marketing?

Just because your business is a small or a medium-sized enterprise doesn’t mean you should do any less than big brands. In fact, depending on your SME marketing strategy, you might need to spend more time and attention to detail — from inbound marketing to audience research and content tracking.

You see, SME digital marketing covers a lot of ground.

It involves everything that can help small business owners reach their target audience through marketing channels, like:

  • Social media marketing
  • Content marketing
  • Email marketing
  • Conversion rate optimisation
  • Search Engine Optimisation (SEO)
  • …And lots more

Unlike large enterprises, you probably don’t have millions to burn on campaigns involving A-list influencers or celebrities. But you can’t handle your digital marketing like a solo entrepreneur, either.

Rather, you need a team of specialists to handle every area of your digital marketing strategy. That’s what other SMEs in the competition are doing, and that’s how you’ll achieve measurable business growth.

SME marketing trends

Now that you’re familiar with SME digital marketing, let’s look at trends that will shape the industry this 2022.

Trend 1: The rise of video marketing



Matt Janaway

Matt Janaway is a successful Digital Marketer and Entrepreneur. In the ’00s, he built & purchased 10+ successful eCommerce stores.