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Six Simple Growth Hack Tips to Drive Your Business into Hyper-growth
Below, I have provided some really small and simple growth hack tips to use in your own business.
Founded in August 2008 by three room-mates who couldn’t afford to pay their rent, the peer-to-peer vacation rental company AirBnB is valued at $13 billion today. The phenomenal growth of the company became possible through a series of radical steps, or growth hacks, that the management continuously envision and implement.
To kick things off, the AirBnB founders decided to exploit CraigsList as it was being used heavily for renting-out accommodation. They started targeting CraigsList advertisers through emails, asking them to list their rental properties with AirBnB as well. It was a spammy tactic, but it worked. Next, they made a little modification to their website — AirBnB started offering people the option to list their properties with CraigsList after they had listed them with AirBnB. When the listing was added to CraigsList, it had a link back to the AirBnB website. Not only did this generated back-links for AirBnB but it also drove more traffic to their listings.
Does this seem too simple? That’s often how growth hacking work! Below, I have provided some really small and simple growth hack tips to use in your own…