“People Who Bought This Also Bought” — Related Keyword Searches Unraveled

How can we find out what people searching for our products are also searching for?

I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet many online marketers ignore such simple cross-selling opportunities. Maybe it’s because Google doesn’t always consider cakes and confetti “related search terms,” which is incredible considering the algorithmic power of Google!

So how can we find out what people searching for our products are also searching for?

Why Related Searches Are Important

Related searches should be at the top of every marketer’s agenda right now, for two reasons.

1. They are one of the most efficient ways to achieve higher SERP rankings and drive more targeted traffic, and

2. They can help you increase your average revenue per visitor by cross-selling products that your customers are likely to also buy when they’re purchasing a particular product