Love Thy Neighbour; Why Linking Out Is Important

Linking out in a post is one way (out of many) to make posts look much more thought-out and relevant. Websites are slowly grasping the advantages of linking out, but it doesn’t seem to be happening quickly enough.

I frequently come across websites that refuse to link out. I even more frequently see websites accepting guest posts but only allowing one outbound link in the post. This looks so unnatural, and it is obvious to most seasoned digital marketers that the post is there for one reason — and one reason only — to gain a backlink. If a person can spot this, chances are that Google can too. The problem with these types of posts is that they have ruined the reputation of guest posting. Hopefully, this article helps you understand why I think linking out is important.

You should set yourself high standards when writing guest posts for other websites but also ensure you have exceptional standards when accepting them. Neil Patel covers the topic very well. If you do guest blog as part of your link building strategy (and please ensure you do it the right way and for the right reasons!), try to ensure that links from guest posts don’t become a huge part of your link profile. There are lots of ways of…