How to Choose the Best B2B SEO Agency: A Comprehensive Guide

Matt Janaway
15 min readSep 12, 2022
To help you find an SEO agency that provides reliable SEO services, first, let me help you avoid the bogus ones.

Do you want more organic traffic? Are you sick and tired of paying monstrous amounts of money on paid ads?

If you answered “yes,” then it’s time to find a B2B SEO agency with a tried and tested SEO strategy that can bring you more traffic and potential customers.

Don’t forget rule number one if you’re ready to hire a B2B SEO agency.

… Don’t rush it.

The impact that an SEO agency can have on B2B companies is HUGE. And I don’t just mean a positive effect — there are risks too.

The right agency can bring thousands of organic, relevant, and long-term web traffic. They can also establish a brand’s reputation as an authority. And last but not least, B2B SEO agencies can help skyrocket B2B revenue.

TL;DR: Be meticulous when looking for a B2B SEO agency — the role they play is uber important.

To help you find an SEO agency that provides reliable SEO services, let me first help you avoid the bogus ones.

How to spot a poor B2B SEO agency

Other than promising guaranteed rankings, there are other red flags to watch out for when choosing a B2B SEO agency.

1. Can’t identify realistic search engine optimization (SEO) goals

A good SEO agency won’t guarantee rankings.

However, they have the B2B SEO tools, staffing, and know-how to identify SEO opportunities and deliver real improvements.

Apart from that, they should also tell you about the work involved and the strategy. See that they can explain every step in detail without relying on SEO jargon.

This brings us to the importance of having a clear B2B SEO strategy.

2. No clear SEO roadmap strategy

A trustworthy SEO agency should be able to give you a clear and detailed roadmap of where your money will go.

Their SEO strategy should include short-term and long-term improvements for your website — on-page and off-page. Short-term in the world of SEO, though, is 6–12 months. Anyone telling you that you…

Matt Janaway

Matt Janaway is a successful Digital Marketer and Entrepreneur. In the ’00s, he built & purchased 10+ successful eCommerce stores.