Google Analytics 4 vs Universal Analytics: What’s The Difference?

Matt Janaway
6 min readSep 21, 2022
Can’t choose between Universal Analytics vs Google Analytics 4? Understand the key differences between UA and GA4 in this comparison post.

Can’t choose between Universal Analytics vs Google Analytics 4? Understand the key differences between UA and GA4 in this comparison post.

Google Analytics 4 vs Universal Analytics: Which is better? That’s the question trending in the digital marketing world at the moment.

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Matt Janaway

Matt Janaway is a successful Digital Marketer and Entrepreneur. In the ’00s, he built & purchased 10+ successful eCommerce stores.