Good, Bad, and Ugly Backlinks Explained

In a nutshell, good backlinks get you good search engine rankings. Bad backlinks can do the opposite.

In a nutshell, good backlinks get you good search engine rankings. Bad backlinks can do the opposite. On the other hand, ugly backlinks can get your site demoted or removed from search results and even if you realize your mistake, disavowing them is not a simple solution either. That can hurt. And that’s why you should never sign up with SEOs who promise you hundreds of links overnight because most probably, these would be ugly backlinks.

As a related aside, it’s important to remember that Google’s algorithms don’t just take backlinks into account, you also have to ensure your pages are optimized correctly, and that your website provides a great user experience for visitors.

Google updates their algorithms frequently so it is vital as an SEO to keep up to date with ranking changes and the reasons why certain websites search performances might change.

What are good backlinks?

Google wants to see people (or websites) linking to your website naturally. It hates what it calls “link schemes”…