Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether?

Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether?

It could be that email marketing is the problem. More likely, it’s your approach.

Before you throw in the towel and assume that email marketing is dead, try implementing these tips.

Is Email Marketing Really Dead?

At first, it’s easy to understand why people think there’s no point in using email marketing anymore. After all, average email open rates decreased slightly in 2020 to about 21.3 per cent. By contrast, from 2015 to 2018, they held steady at about 24 per cent.

If you’re seeing your open rates for newsletters and marketing emails starting to drop, you might assume that they’re going to keep doing so. If history is any indication, though, don’t necessarily mean that email marketing is dead or that your efforts are in vain.

Remember, in the past, whenever there’s been a decrease in email open rates, it’s been followed by a significant increase. As marketers get smarter and change…