Digital Content Strategy: How to Develop a High-Performing Content Strategy
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A rockstar digital content strategy is your roadmap to marketing success. This post includes steps, tips, and examples to create a winning content strategy.
Creating and optimising a digital content strategy isn’t just for new brands.
Established companies, bloggers, and agencies should also evaluate the effectiveness of their content marketing.
Remember that adaptability is paramount to sustainable marketing success.
It’s more than just keeping up with the latest trends and “hacks.”
If you want to stay on top of your content marketing game, you need to examine your results and let the numbers show you the way forward.
We have a lot to cover, so let’s dive right in.
What is a digital content strategy?
A digital content strategy encompasses everything that goes into a brand’s content marketing — from audience research to content creation and optimisation to content performance tracking.
It includes plans on how to create and distribute digital content, such as articles, videos, and infographics, while aligning them with business goals like raising brand awareness and generating sales.
Data from the CoSchedule’s State of Marketing Strategy Report showed that having a documented content strategy will make you 414% more likely to succeed.
7 easy steps to create a digital content strategy
Now that you have a better understanding of what a content marketing strategy is, let’s build one.
Here are seven steps that will help you engineer the perfect digital content strategy for your business.
Step 1. Set your business goals
You need to define the business goals that you want to accomplish with content marketing.
Do this in three stages:
- Set your long-term goals
- Identify your short-term goals
- Determine your Key Performance Indicators (KPIs)
