Content Strategy for Mobile: Ultimate Guide

Matt Janaway
7 min readJun 2, 2022

You’re pushing away more than half of your customers if you don’t have a content strategy for mobile. Don’t be that business.

Fact: You’ll lose loads of leads and sales without a mobile content marketing strategy.

55 percent of all internet traffic comes from mobile devices. And that number doesn’t even include tablets.

Without a content strategy for mobile, you’re pretty much telling more than half of your potential audience that you don’t take their visit seriously.

That has to stop.

In this post, I’ll help you develop a solid mobile content marketing strategy to grow your digital footprint for 2022 and beyond.

But before I get to the juicy stuff, an important introduction…

What is mobile content marketing?

TL;DR — it’s content marketing that targets smartphone and tablet users.

Just like regular content marketing, mobile content marketing is also broken down into a handful of areas. This includes mobile video marketing, SEO, landing page optimisation, and so on.

Now that we’re all on the same page, it’s time to get to work.

Mobile content marketing strategies for 2022

Here are the top proven mobile content marketing strategies your brand should use in 2022:

1. Build a keyword strategy around voice search

How do you search the web with your phone?

If you’re like 71 percent of internet users, chances are you use a virtual assistant and/or voice search.

That’s why mobile content marketing requires a shift in your keyword strategy.

Instead of usual keywords like “roof repair CA” or “best email marketing tools,” target additional keyphrases that sound more natural. Think “roof repair services near me” or “what’s the best email marketing tool for professionals.”

Tools like SEMrush’s Keyword Magic Tool can help you with this by compiling a list of question-based keywords that you can answer with your content.

Matt Janaway

Matt Janaway is a successful Digital Marketer and Entrepreneur. In the ’00s, he built & purchased 10+ successful eCommerce stores.