Invest in content research if you want your web pages to rank on the SERPs, generate organic traffic, and provide value to your readers. This is an A-Z guide to content research.
Welcome to my ultimate guide on how to conduct content research.
If you keep running out of content ideas and you’re tired of spending countless hours doing content research, then you’ll hopefully love this post.
I’ll cover proven strategies for conducting content research, creating content, and some best practices that you need to consider to produce a winning content marketing campaign.
But first, let’s talk about the basics.
What is content research?
From a birdseye view, content research is about analysing content ideas, brainstorming topics, and developing a winning content strategy for your content marketing campaign.
It sounds easy, but it isn’t.
After all, you can’t just come up with topics out of thin air.
You need to learn a slew of tools, techniques, and best practices to produce successful content.
You can’t rely on hunches or gut feelings. You need a data-driven approach to discover content ideas that will help achieve your content marketing goals.
Remember, it’s not enough to create content that will bring visitors to your website. You need in-depth, authoritative content ideas that will establish your brand as a trusted information source in your industry.
You also need content ideas that will impact your bottom line by turning readers into qualified leads.
Those are the ideas that proper content research will get you.
Aside from how interesting a topic sounds, you also need to look at a number of things:
- Content relevance. How can your content help your audience reach their goals?
- Topic popularity. How much traffic can you gain by writing about a topic?
- Keyword strategy. What are the keywords you’ll weave into your content idea?
- Competition. How can you outperform existing content from competitors?