Content Publishing Strategy (with 20-Point Checklist)
Content without a content publishing strategy is a drop in the ocean. Here’s how to create a content publishing strategy that maximises each post’s reach.
Marketers who produce high-quality essays never rush content publishing.
They also never just hit the ‘publish’ or ‘share’ button after creating content.
Instead, they develop a detailed content publishing strategy tailored to their marketing goals and target audience’s preferences. This improves the impact of every content piece and the ROI of their content creation efforts.
Let’s take a closer look at content publishing, why it matters, and how to build a strategy for it.
What is content publishing?
Content publishing is a major component of a content marketing strategy.
It involves deciding the best content format for sharing, where it will be shared, and when to do it.
Remember, content quality, relevance, and value are not the only factors you should worry about. There are also your content buckets, posting schedule, content distribution strategy, and post-approval process.
- Content publishing schedule. When and how frequently should you publish content?
