Content without a content publishing strategy is a drop in the ocean. Here’s how to create a content publishing strategy that maximises each post’s reach.
Marketers who produce high-quality essays never rush content publishing.
They also never just hit the ‘publish’ or ‘share’ button after creating content.
Instead, they develop a detailed content publishing strategy tailored to their marketing goals and target audience’s preferences. This improves the impact of every content piece and the ROI of their content creation efforts.
Let’s take a closer look at content publishing, why it matters, and how to build a strategy for it.
What is content publishing?
Content publishing is a major component of a content marketing strategy.
It involves deciding the best content format for sharing, where it will be shared, and when to do it.
Remember, content quality, relevance, and value are not the only factors you should worry about. There are also your content buckets, posting schedule, content distribution strategy, and post-approval process.
- Content publishing schedule. When and how frequently should you publish content?
- Distribution/promotion channels. Where should you share posts for maximum reach?
- Content buckets. What content buckets or formats can amplify your message?
- Review process. How will you decide if the piece ready for publishing?
To reap the full benefits of content publishing, build a strategy that answers these questions. The more detailed those answers are, the better.
Benefits of content publishing
A content publishing strategy boosts audience engagement, optimises efficiency, and achieves marketing goals.
Benefit 1: Improve post/content visibility
The timing of your posts affects how many people can see them.
If you publish social content when most of your readers are asleep or busy, chances are…