Content Engagement Field Guide: How to Create Content that Gets Clicks

If you’re serious about getting meaningful results out of your content engagement initiatives, then use tried-and-tested strategies to bolster your content development efforts.

If you’re serious about getting meaningful results out of your content engagement initiatives, then use tried-and-tested strategies to bolster your content development efforts.

Are you getting very little to no content engagement?

You’re not alone. Some brands waste precious marketing spend because they aren’t giving their content strategy enough thought.

In their mad dash for relevance, they mass-produce bucketloads of content. Most of them are misguided by the outdated saying: “If you build it, they will come.” Don’t compromise your content marketing strategy because of bad advice like this.

That’s not how content marketing works.

You need the right content strategy and execution if you want your target audience to come. It would help to let your audience know about the new content you’re publishing.

You need a tried and tested content engagement strategy to build content that attracts and converts traffic.

Let me help.

What is content engagement?

Content engagement is an umbrella term under which user actions like clicks, comments, and shares fall.

It can happen anywhere — from your website to your social media profiles.

For example, if someone likes your post on LinkedIn, that’s content engagement. And if someone clicks a CTA button on your blog to sign up for your newsletter, that’s content engagement.

Why engaging your audience is important

Content engagement shows that you’re reaping the rewards of your content marketing efforts. After all, user interactions could eventually lead your target audience towards sales.

Furthermore, it’s a good indication that you’re doing something right and your content resonates with your audience.