Can Social Media Increase Customer Happiness?

If your company ignores social media or uses it only for branding, marketing, or lead generation, you’re missing out on the most effective tool for conversions and retention.

Regardless of what your business model looks like, customers are obviously essential. They are the ones who pay your bills, cover your expenses and help you to maintain a profitable business. This is all true, but what if I were to ask you why your repeat customers come back to you, especially when you are offering an identical service or product to your competitors?

There are quite a few factors which can include pricing, quality of the product, delivery times and more, but if we keep all things constant, the biggest reason that customers return to a business is an emotional one: they like how they feel when they shop with you. Bricks-and-mortar store owners have been saying this for years, and it’s time for more online businesses to take note:

Customers may forget what you said, but they’ll never forget how you made them feel.

If you go through studies on why customers shift from one business to their competitors, most of the time it will be because they were unhappy with the customer service. If your…