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Brilliant Outdoor Advertising Ideas for Small Business (with Examples)
The economy and flexibility of outdoor media make it perfect for small businesses. Outdoor includes a broad variety of media vehicles.
Outdoor advertising has held its own in the face of digital-media onslaught. In fact, outdoor has integrated well with digital media, with many companies using outdoor to advertise hash-tags, encourage brand searches in Google and kick start online campaigns. The opposition by environmentalists and consumer groups has also failed to make a dent in out-of-home advertising revenues, because big-budget companies still find outdoor media extremely effective.
Why OOH Still Rocks the Advertising World?
According to TGI data, adults in the UK spend 70% of their time out-of-home, and 86% can talk about some form of outdoor advertising that they’ve seen in the last three days. Apart from high CPM, out-of-home can also deliver a better ROI. BrandScience found that the global out-of-home advertising delivered an average of $2.8 in sales for each $1 spent. This makes OOH (out of home) more effective than both print and TV media.
