SME marketing doesn’t have to be rocket science. Get impressive results from your SME marketing campaigns using the tips in this guide. — Do you want to run a successful SME marketing campaign? Are you stuck on where to start, which strategies to use, and how to sustain a marketing campaign’s success? If you answer yes to any of those, then you’re in the right place. In this guide, I’ll talk about the…

How fast your website loads is now more important than ever before — if you’re suffering from slow loading times, it’s time to improve your speed! — Increasingly over the last few years, Google has been placing more precedence on website performance. In particular, site and page speed has been worked into a core aspect of their ranking algorithms. Despite this, it’s incredible how many websites there are out there that have not been optimised and are…

If you’re serious about getting meaningful results out of your content engagement initiatives, then use tried-and-tested strategies to bolster your content development efforts. If you’re serious about getting meaningful results out of your content engagement initiatives, then use tried-and-tested strategies to bolster your content development efforts. Are you getting very…

The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology. — Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology.

In order to make that great piece of content you wrote stand out you sometimes have to go that extra mile because it often takes something visually special to cut through the sea of mediocrity. — The vast amount of content created online is staggering. More than 350 million new photos are uploaded to Facebook every single day. One hundred hours of video is uploaded to YouTube every minute. On average, more than 3000 tweets are retweeted every second! …

If you are reading this article, chances are that you are already using content marketing in one way or another as a part of your overall marketing strategy. — If you are reading this article, chances are that you are already using content marketing in one way or another as a part of your overall marketing strategy. However, defining content marketing is something that most business owners may struggle with.

Conversion counts. Increasing website traffic is not everything. — Conversion counts. Increasing website traffic is not everything. You know the situation: sales are dropping, and the pressure on the marketing team is growing. Website traffic is often one of the first numbers to be considered. It would be easy to conclude that your business needs more website traffic, which…

You can conveniently use SMS to reach your customers directly, immediately, and personally, on media that’s uncluttered, trackable, simple, and cost-effective. But how exactly can you use SMS for maximum impact? — Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. No convinced? Take a moment to let these figures sink in:

Keywords are what keep search engines in demand and ultimately make the world wide web go round. — Search engines use keywords to determine what a web page is all about. It is therefore vital that every web page you create targets a keyword or set of keywords. A web page without keywords or focused content is a missed opportunity as search engine crawl bots will struggle to…