9 Key Benefits of Google Analytics 4 (GA4)
The benefits of Google Analytics 4 can do wonders for your business. If you’re unsure about using GA4, read this guide.
Are you curious about the benefits of Google Analytics 4?
Should you upgrade from Universal Analytics to GA4 now — or wait for Google to close the curtains in July 2023?
To help you answer these questions, I’ll cover the benefits of Google Analytics 4, so you know what you’re stepping into should you decide to transition to GA4.
Here are the top nine benefits of upgrading your existing Universal Analytics property to Google Analytics 4.
Benefit 1: Prepare for the cookiepocalypse
Other major browsers like Firefox and Safari have already pretty much killed-off third-party cookies. Google Chrome — Google’s homegrown web browser — will follow suit in 2023.
Third-party cookies collect data from users to help marketers and advertisers create data-driven decisions. Although Google Analytics uses first-party cookies to track website traffic, it still relies on third-party cookies for referral data.
Google Analytics 4 will use Machine Learning (ML) and predictive metrics to crunch historical data and track the user journey using conversion modelling. This will continue to help you make data-driven decisions in your marketing campaigns without third-party cookies.
Benefit 2: Create customisable report pages
Google Analytics is known for its data-rich, visual-heavy reports.
While useful, these reports can be overwhelming for beginners.
It’s also impossible to customise the data sections or “cards” in each report. This can make the interface look and feel cluttered, even for experienced users, especially if they only need specific data sets from Google Analytics.
Google Analytics 4 lets you fine-tune your dashboard to specific marketing…