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5 Risks of Not Tracking Your eCommerce Conversion Rates

Matt Janaway
5 min readMar 24, 2022

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The purpose of this post is not to tell you how to improve your eCommerce conversion rates. It is to tell you why you should monitor your conversion rates so you can then try to improve your conversion rates.

Conversion rates are one of the most significant factors to the success of your eCommerce site and are usually the most overlooked. Analysing your conversion rates is simple, but taking the time to improve them can be challenging, especially those who don’t have much experience. Ignoring conversion rates and not participating in Conversion Rate Optimization (CRO) can negatively affect your website and your profits. In this article, we’ll be looking at the five most common risks associated with a lack of CRO, and what you can do to avoid them.

This post does not tell you how to improve your eCommerce conversion rates.

The purpose of this post is not to tell you how to improve your eCommerce conversion rates. It is to tell you why you should monitor your conversion rates so you can then try to improve your conversion rates. If you want to learn how to improve your CR, check out this article I wrote on Search Engine People.

1. You might not get the chance to improve the quality of your…

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Matt Janaway
Matt Janaway

Written by Matt Janaway

Matt Janaway is a successful Digital Marketer and Entrepreneur. In the ’00s, he built & purchased 10+ successful eCommerce stores.

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