5 Psychological Principles You Need to Know Before Your Next Marketing Campaign

If there’s something us humans don’t like to do, that’s thinking. As much as you try to deny it, your brain is always choosing the easiest path without you noticing.

There’s a reason why the national bestseller Influence, written by Psychology professor Dr. Robert B. Cialdini is “among the most important books written in the last 10 years”, according to the Journal of Marketing Research.

One, it explains the six psychological principles (or as he calls them, “weapons of persuasion”) which lead people to saying “yes” to requests. Two, it’s based on 35 years of extensive research on human behaviour.

What’s more, these principles can be used for good or for evil, as in encourage people to almost murder one another with electric shocks. Don’t believe it? Read about the Milgram Experiment.

The principles I’m about to share are powerful enough to support both lawful and unlawful decisions. When applied properly, they work. Of course, we won’t be using any of these principles to scam or harm anybody. On the contrary, we’ll be applying them to supercharge our marketing strategy.