5 Easy Steps to Harness LinkedIn’s B2B Goldmine

With the following tips and a smart digital marketing strategy, you can jumpstart your LinkedIn marketing and start seeing results in days. You just have to dedicate 10 minutes to LinkedIn daily.

There are more than 300 million users and 3 million business pages on LinkedIn, but that’s not what makes LinkedIn vital for B2B marketing. It’s the blistering click-through rate.

LinkedIn is the origin of a jaw-dropping 64% of total traffic coming to a select bunch of corporate websites from social media. If that doesn’t impress you, here’s the stunner. Hubspot found that LinkedIn converted more leads than Facebook and Twitter combined. This could well be the reason why all of the top 50% of American law firms have LinkedIn business pages, and 88% of all B2B marketers use LinkedIn for marketing.

The Big Loss

Most businesses target Facebook and Twitter as their primary channels, keeping LinkedIn as the third priority. A lot of the time, these businesses can barely maintain an effective…