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25 Amazing Ways to Boost eCommerce Conversion Rates

I will be highlighting some incredibly useful and actionable tips which will be almost guaranteed to help turn wasted visitors into paying customers.

Matt Janaway
12 min readMar 25, 2022

Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn’t surprise me if a good chunk of businesses don’t even know their eCommerce conversion rates. For this reason, I will be highlighting some incredibly useful and actionable tips which will be almost guaranteed to help turn wasted visitors into paying customers.

I find it amazing that, with more than 95% of their budget being spent on bringing visitors to their website, they aren’t doing everything possible to convert those visitors into customers. A poorly optimized page will drive away visitors and waste a large chunk of that money invested in lead generation. Having a poor performing landing page will even have an impact on your search rankings in the long run.

eCommerce conversion rates remain neglected

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Matt Janaway
Matt Janaway

Written by Matt Janaway

Matt Janaway is a successful Digital Marketer and Entrepreneur. In the ’00s, he built & purchased 10+ successful eCommerce stores.

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