24 Email Marketing Tips to Improve CTR

Practical ideas to test to get more from your email campaigns.

Practical ideas to test to get more from your email campaigns.

Leads are the lifeblood of every digital business, and email marketing is a proven method to get leads and sales flowing. Email open and click-through rates can exceed those of other digital marketing methods; however, there are some best practices that you should follow to help your emails convert more efficiently. Get it wrong and you could just be wasting your time.

Recently, a family friend told me she was not happy with the results of her email marketing efforts. When I looked at the emails that she’d been sending out, I was surprised to see a full-page-width logo sitting on top of her message. Below the logo, she was using a three-column layout with two of the columns cluttered with 22 logos and icons and bold CTA’s. Not only could this trigger spam filters but it looks too busy. You have to have a clean and honest message, not just a sales pitch.

Best Practices for Email Etiquette

In order to maximise the chances of your emails being opened and read, you have to ensure you practice correct email etiquette to avoid being considered as a spammer. You must also make them look personal…