12 Sensational Content Marketing Ideas For Boring Industries

Here are 12 content marketing ideas to help you kick-start your creativity and turn any boring eCommerce business into a crowd-puller.

A blog post or video that one person might find boring can be intensely interesting to somebody else. Software developers, accounting firms, industrial manufacturers, layers, home cleaning services, real estate companies….you name a business, and the odds are that it’s perceived as boring by some people.

Actually, it’s not the industry that’s boring. It’s just the content. A carpet cleaning service is not interesting for me under the regular circumstances, but it’s the first thing on my mind when my dog runs all over the carpet after a muddy walk. The secret to creating and marketing compelling content is to understand what type of information your customer is looking for, and provide that information in a creative and convenient way.

Here are 12 content marketing ideas to help you kick-start your creativity and turn any boring eCommerce business into a crowd-puller.

#1. Know Your Customers

The more time you spend deep-diving into your target customer’s profile and demographic, the lesser the amount of…