10 FREE and Low-Cost Marketing Strategy Ideas for Any Business
When executed correctly, even a low-cost marketing strategy can have a ginormous impact on your business.
What if I told you that a low-cost marketing strategy could outdo big-budget marketing campaigns?
Okay — maybe not all the time. But it is possible.
The intro here is important but click here if you’d like to skip straight to the ideas.
Here’s the thing: Your potential customers couldn’t care less if your spokesperson is Marques Brownlee or even Oprah Winfrey if none of the things they say resonate with your customers.For example, Oprah can spend hours upon hours promoting the best hair clippers for dogs ever known to humanity.
But if it’s promoted to people with pet snakes, it won’t generate sales.
No matter how awesome, the dog hair clippers are irrelevant to most people who own snakes.
On the other hand, your marketing campaigns can generate bucket loads of sales even if no one knows who you are. You just have to research, offer products that solve your audience’s problems, be mindful of your messaging, and price your products reasonably.
In fact, some of the most iconic campaigns in digital marketing history were by SMEs on a limited budget.
You’ve probably already seen some of them as they made waves all over social media platforms.
Do low-cost marketing strategy ideas work?
Dollar Shave Club’s social media advertising campaign is a prime example of a successful low-cost marketing strategy.
Despite launching in 2012, many still consider their YouTube commercial to be one of the greatest ads of all time.
Fun fact: their video only cost $4,500 and a single day to make.
It shows — and it’s great.
Image Source: YouTube.com