10 FREE and Low-Cost Marketing Strategy Ideas for Any Business
When executed correctly, even a low-cost marketing strategy can have a ginormous impact on your business.
What if I told you that a low-cost marketing strategy could outdo big-budget marketing campaigns?
Okay — maybe not all the time. But it is possible.
The intro here is important but click here if you’d like to skip straight to the ideas.
Here’s the thing: Your potential customers couldn’t care less if your spokesperson is Marques Brownlee or even Oprah Winfrey if none of the things they say resonate with your customers.For example, Oprah can spend hours upon hours promoting the best hair clippers for dogs ever known to humanity.
But if it’s promoted to people with pet snakes, it won’t generate sales.
No matter how awesome, the dog hair clippers are irrelevant to most people who own snakes.
On the other hand, your marketing campaigns can generate bucket loads of sales even if no one knows who you are. You just have to research, offer products that solve your audience’s problems, be mindful of your messaging, and price your products reasonably.
